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/sliq research Nike "I sell Salesforce"
S
SLIQAPP10:32 AM
COMPANY SNAPSHOT -- Nike
Fortune 500 footwear + apparel. 44,000 employees. $51B revenue.
Digital transformation underway -- $1B+ in tech spend annually.
LIVE SIGNALS (last 30 days)
Hired 12 Salesforce engineers in Portland (Oct-Nov)
Nike Direct strategy expanding -- 40% revenue target by 2025
New CTO (hired Sep) -- previously at Adidas, known Salesforce advocate
WHITE SPACE & TALK TRACK
Best angle: Nike Direct commerce ops team. They're scaling fast and likely running on legacy CRM. Your opener:
"I saw you're expanding Nike Direct -- most teams at your scale hit CRM bottlenecks around the 35% revenue mark. Worth 20 min?"
MARKET PULSE
Reddit r/salesforce: "Nike is a classic Salesforce greenfield -- massive scale, fragmented systems, executive buy-in at the top."
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